Live · E-Commerce
Global Cheese
700+ cheeses, and a way to make every one of them want to be tasted.
With more than 700 products, the store listed cheeses but couldn’t show what makes each one worth buying, and producing photos and video for every product the usual way would take years.
Read the story- Client
- Specialty cheese marketplace, Toronto
- Industry
- E-Commerce
- Platform
- Online store
- My role
- Product pages and media system
- Timeline
- 2025, ongoing
The problem
With more than 700 products, the store listed cheeses but couldn’t show what makes each one worth buying, and producing photos and video for every product the usual way would take years.
What I built
A four-part media system for every product page: a styled cover image, a rotating product view, a short video with the shop’s own cheesemonger character, Monger Manny, and clean product stills. A three-tier priority plan so best sellers get the full treatment first and the rest of the catalogue follows.
How it works
Each product goes through the same repeatable steps, so new cheeses get consistent, appetising pages without a photo shoot. Piloted on Comté 18 Months and Alta Badia.
What changed
Product pages now sell the experience of each cheese, not just the label, with a system that scales to the whole catalogue.