Blog
Notes for founders who build.
Practical writing on planning products, getting found on Google and in AI answers, and building well with AI.
Field Notes
Base44 vs. Lovable: which one is right for your next app?
Base44 and Lovable can both get an idea moving quickly. The important difference appears later, when your app needs custom auth, search visibility, or a clean handoff.
Planning your product
Decide what to build before you build it.
Base44 vs. Lovable: which one is right for your next app?
Base44 and Lovable can both get an idea moving quickly. The important difference appears later, when your app needs custom auth, search visibility, or a clean handoff.
Field Notes8 min readThe MVP brief is your first product decision
The best MVP briefs are not long. They decide who the product is for, what version one refuses to do, and what evidence earns the next week of work.
Field Notes6 min readYour design system matters more in the AI era, not less
If AI is going to generate your screens, the ceiling on what it can produce is your design system. A weak system means weak output, every time. Here is what changes.
Essay6 min read
Getting found
How customers find you on Google and in AI answers.
How to make your brand visible in ChatGPT and AI answers
If ChatGPT never names your product when someone asks for a recommendation, your site is failing 12 specific tests. Here's the checklist I run on every MVP I ship.
Playbook7 min readVibe-coded apps have an SEO problem. Here's how to fix it
Lovable builds ship in hours and are invisible to Google in seconds. Two ways to fix it: a Cloudflare Worker proxy for a quick win, and a full migration pattern when you're serious about ranking.
Field Notes9 min readBacklinks still decide who gets recommended in 2026
Schema and answer-first writing get you eligible to be cited. Backlinks are what tip a brand-new MVP from eligible to actually recommended.
Playbook6 min readThe AI Overviews citation playbook for MVPs
Most MVPs wait months to be cited in Google's AI Overviews. The pages that get pulled in early all do the same five things, and none of them are luck.
Playbook6 min read
AI and how work is changing
What the shift means for founders.
Designing for the AI-native era: generative UI and building for agents
Replacing your dashboard with a chat bar is a downgrade. The real shift is to interfaces that get generated on the fly for the task at hand, and to backends that an agent can drive without ever touching your UI.
Essay7 min readAI at work in 2026: what the exposure data means for founders
The gap between what AI can do and what workers actually use it for is now the biggest arbitrage of the decade. Here's how to read the 2026 data as a founder.
Research8 min read