About
Hi, I’m Elgar.
For sixteen years I’ve designed and built products, from digital tools to physical craft. I started Sirajov for founders who need one accountable partner instead of a chain of handoffs. I scope, design, build, test, and launch every project myself, and I care that what I hand over still works, and still makes sense, years from now.
Remote, working with clients worldwide.
- Product strategy
- Product design
- Product engineering
- Delivery leadership
- Product insight

The path so far
2022 to 2023
UI and UX Designer, property tech company (Dallas, Texas)
Noise monitoring for short-term rentals, helping hosts prevent parties and complaints without cameras. I designed across the web and mobile apps: reusable components for the UI system, search and navigation for every screen size, and the prompt flows hosts rely on, tested across desktop, tablet, and phone.
2022
Graphic and Web Designer, infrastructure software company (San Francisco)
Cloud cost management that helps companies see and cut what they spend on cloud services. I shaped brand-aligned web and marketing design and logo work, and joined client and sales calls to bring the design perspective.
2022
Web Designer, e-commerce marketing company (Los Angeles)
Email list growth for e-commerce brands, identifying returning visitors so stores can reach shoppers who never signed up. I took web experiences from wireframes to high-fidelity Figma designs for developers, built to work across Shopify, WooCommerce, and other platforms.
2018 to present
Bespoke designer, Clearview Industrial Décor and my own barn door line
Custom furniture and modern sliding barn doors for homes and commercial spaces: sketches, 3D models in SketchUp, and material and stress analysis, delivered on schedule and budget.
2015 to 2018
Founder, Safari Juice Inc.
Built a Canadian consumer products company from brand to shelf.
2014 to 2016
Co-founder, Ukrainians
Social platform on web, iOS and Android. Almost half a million users, built in under 3 months for under $30k.
2012 to 2014
Co-founder, Muza World
Learning platform, product and design lead.
Education
MBA, Project Management
Australian Institute of Business
2019 to 2021
BA, Health Management
York University
2008 to 2013
Made by hand
The same care, in wood and steel.
Alongside digital products, I design and build custom furniture and modern sliding barn doors. Measuring twice, finishing every edge, building things that last. It’s the same discipline I bring to software.
Currently
- Founder, Sirajov Works · Product studio for founders and growing businesses
- CTO, SD Events · Technology and digital strategy for an event design studio in Istanbul and Toronto
How I think
Four habits behind every project.
Durable over trendy
I make choices that will still make sense in five years, not just this season.
Ownership by default
Your code, designs, and accounts are yours, set up so anyone can pick them up.
Working previews over slide decks
You see and use the real thing early, so feedback lands while it is still cheap.
How I use AI
AI helps me research, build, and review faster. I own the direction and the quality.