Earlier work · B2B software
Cloud Cost Optimization Platform
Helps companies find overspending and hidden cloud instances.
A technical cloud cost product had to look credible and easy to understand to the business buyers deciding on it, not just to engineers.
Read the story
- Client
- Cloud cost software, San Francisco
- Industry
- B2B software
- Platform
- Web account configurator
- My role
- Graphic and Web Designer
- Timeline
- 2022
The problem
A technical cloud cost product had to look credible and easy to understand to the business buyers deciding on it, not just to engineers.
What I built
Web and marketing design aligned with the brand, plus logo work and production files for print and digital. I also joined client meetings and sales calls to bring the design perspective into the conversation.
How it works
A single visual language across the website, marketing materials, and sales conversations, so the product looked the same everywhere a buyer met it.
What changed
The brand presented one consistent, credible face across web, print, and sales.